The Wizard of Apps
The Wizard of Apps
BTS Innovations LLC
Your idea becomes a real, native app — designed, branded, and coded on your device with Apple Intelligence. And it's the only app builder that hands you a private AI agent, trained on your app while it's built, to run it after launch. You own the app. Your agent runs it.
Free download · 7-day free trial · For iPhone, iPad & Mac
The Factory
No idea yet? The Wizard researches today's App Store charts and finds the gap. Already have one? It validates it honestly, names it, brands it, designs it, and writes the code — privately.
Watch it work
The same short demos the Wizard shows inside the app. Tap one to play.
Only the Wizard
Every app the Wizard builds comes with its own private AI agent. It learns your app while it is being built, then goes with you to run it: it researches before it answers, writes code updates, sweeps the App Store for what to build next, and keeps up with Apple. No other app builder hands you a private agent, trained on your app, to run it after launch.
With every app you build
The Wizard doesn't just build your app. While your app is being built, its private AI agent is learning it: every screen, every feature, every answer you give. Then it comes with you in your own admin app, separate from the app you sell and never uploaded to the App Store: social media with a 30-day plan, accounting with tax export, support replies in your voice, and updates that keep your app current with Apple. It even talks to you on your Apple Watch and your widget.
A 30-day plan, written for your app, in your voice — ready to post.
Income and expenses tracked in your admin app, with a CSV export at tax time.
Replies drafted for you, feature ideas gathered, and an agent that learns your app as it helps you run it.
Your agent sends updates to your Apple Watch and Home Screen widget. Ask it anything, right from your wrist.
Private by architecture
The creative work runs on Apple Intelligence, right on your iPhone, iPad, or Mac. No cloud account, no uploads.
When your app's code is written, it happens on Apple's Private Cloud Compute — never on a third-party cloud.
Want a cloud model instead? Settings lets you bring your own API key. We never ship our own — your idea stays yours.
Make it yours
Twelve curated color palettes, hero images, and full-bleed hero videos for every industry — hosted by Apple, delivered to your app. Create your own hero with Image Playground, or bring photos and video from your library and free libraries like Pexels and Unsplash. Every pick is built into the app the Wizard exports for you.
Built for iPhone Duo
The Wizard runs beautifully on iPhone Duo — and every app it builds comes out Duo-ready, with adaptive layouts that fill the big inner display. Build your app with the Wizard and it can earn Apple's "Optimized for iPhone Duo" badge.
On Mac, too
The Wizard of Apps for Mac is the full factory — every step, your agent, your admin — with room to spread out. Start an app on your Mac, check it on your iPhone, ship it from either. One subscription covers iPhone, iPad, and Mac.
Pricing
Every plan starts with a 7-day free trial. Other builders rent you an app by the month, per app, forever — and it stops working if you stop paying. The Wizard hands you the Xcode project: your exported apps keep working even if you cancel.
$6.99/week
Full factory access, billed weekly after your free trial.
Best value — save 50%
$149.99/year
The whole factory, all year — iPhone, iPad, and Mac.
$24.99/month
Full factory access, billed monthly after your free trial.
Prices in USD. Subscriptions renew automatically unless canceled at least 24 hours before the end of the current period. Manage or cancel anytime in your App Store account settings.
Coming soon to the App Store.
Questions
No. The Wizard walks you through every step in plain words. When it's done, you get a real Xcode project — open it, run it, submit it. It's yours.
The app and its code. You download the full Xcode project for every app you build. No lock-in, no per-app rent, no permission needed from us.
Yes. The creative steps run on-device with Apple Intelligence, and code is written on Apple's Private Cloud Compute. If you choose to add your own cloud API key in Settings, that's your key and your choice.
The Wizard subscription ends, but every app you already exported is yours and keeps working. That's the difference between owning and renting.
Yes — every app the Wizard builds uses adaptive layouts that fill the iPhone Duo's inner display, and exports with the Duo screenshot sizes in its launch checklist.